![]() The company’s widely used consumer services include the ® and ® search portals and applications as well local print directories. As the marketing department for 500,000 small and medium-sized businesses across the U.S., Dex Media helps them get found, get chosen and get talked about. Homeowners wanting to opt out of directories can visit: About Dex Mediaĭex Media ( DXM) is a full-service media company offering integrated marketing solutions that deliver measurable results. The Environmental Protection Agency (EPA), reports a recycling rate of newspapers and mechanical papers, including directories, of 70 percent. Since 2007, paper use for directories has declined by more than 70 percent. Distribution of the new books began early June and will last throughout the end of the year.Īll printed directories are primarily made from waste material, such as sawdust and pulp from sawmills using wood from sustainably managed forests. Larger ads with detailed buying information will help users connect to services in their neighborhoods and encourage them to support small businesses in the local community. ![]() The more attractive cover and larger type make the book more appealing, easier to read and navigate. Even though AT&Ts Yellow Pages brought in 3.3 billion last year, it was losing money to online sites like Google, Yelp and Groupon. Homeowners will receive one larger book instead of multiple, smaller books with minimal content. “We wanted to enhance the experience for yellow page users so they can easily connect with and buy from businesses in their local area.”ĭex Media has also taken steps to eliminate the number of yellow pages directories delivered to each address. “Even with the advent of technology, many people still refer to print directories,” said John Gregory, vice president of print services and distribution for Dex Media. In fact, a 2013 study from Local Search Association® stated 53 percent of people referred to printed Yellow Pages at least once a year and 75 percent of directory users referenced one or more display ads to find local businesses. The newly formatted Yellow Pages are scheduled for distribution in the following markets:Ĭontrary to popular belief, Yellow Pages are widely used. Published by AT&T, Century Link and Verizon, the directories highlight local landscapes with colorful photos adorning each cover. (NASDAQ: DXM) introduces redesigned Yellow Pages phone books incorporating larger print, more advertising space and expanded buying information on local businesses. (DALLAS) J– To meet the continued need for printed directories, Dex Media, Inc. Book features larger font size and colorful cityscape images
0 Comments
Leave a Reply. |